The Mission • The VisionAbout us
OUR MISSION
We’re not here to help you get back on track.
We’re here to help you become the coach who never falls off again.
At Beyond Built, our mission is to rebuild the integrity of the fitness industry
starting with the coaches inside it.
Because the truth is, your clients don’t need another macro adjustment.
They need a leader who embodies what they teach.
And that starts with you.
We help fitness coaches rebuild their body, reignite their discipline, and live the standard that makes their business undeniable.
This isn’t about motivation or “balance.”
It’s about walking the walk & becoming proof that your message works,
and turning your own transformation into the credibility your brand has been missing.
When you lead from proof instead of pressure,
when you become the standard you’ve been trying to sell everything changes.
That’s our mission.
To build the next generation of elite coaches who lead by example,
not ego.
OUR VISION
To equip coaches around the world to make a massive impact by becoming more than just fitness coaches.
We’re building a generation of leaders who transform lives through embodiment, not information.
Coaches who don’t just give macros and training splits they build identity, discipline, and self-leadership in every person they touch.
Our vision is to redefine what “fitness coaching” means on a global scale:
To raise the bar for what it looks like to coach, to lead, and to live in full integrity.
When you become more than a coach you build clients who become more than their goals.
That’s how we change not hundreds,
but millions of lives.
WHY WE BUILT THE ELITE COACH
When we started Beyond Built, it wasn’t about hacks, funnels, or going viral.
It was about embodiment: becoming the living, breathing standard for what we teach.
But truth is, we both had to lose ourselves before we could rebuild.
Caroline hit a wall with her health and leadership. She tried to be the “balanced, perfect” coach online and it almost broke her. What changed everything was giving herself permission to grind the way she was built to. When she did, her physique, confidence, and business came back stronger than ever.
Chad spent two years chasing the next trend: the perfect content, the next script. In the process, he lost 20 pounds of muscle, his drive, and his identity. When he finally turned the focus inward rebuilding his physique, habits, and standard… everything changed. The team leveled up. The culture exploded. Beyond Built scaled from 100 to 200+ clients and hit seven figures.
That’s when we realized the truth:
👉 Your business will always be a reflection of your body, your leadership, and your standard.
That’s why we built The Elite Coach by Beyond Built. To help coaches rebuild their bodies, reclaim their edge, and become walking proof of what they teach.
Today, Beyond Built has:
🏆 Generated over $5M in coaching sales
🎤 Hosted 12+ live events
💪 Helped hundreds of coaches and athletes transform inside and out
And every milestone came from one thing: embodiment.
Because when you live the standard, everything else follows.
“I realized therapy is lonely. It’s not meant to get you a new friend group, or build your inner circle. This is so much more than therapy. It’s building whole relationships ”
— Sam Propper
TRANSFORM YOUR PHYSIQUE.
REDEFINE YOUR STANDARD.
LEAD FROM PROOF.
This isn’t just about looking different, it's about operating differently.
We coach you to transform the physique, mindset, and discipline that drive every result in your life.
FAQs
Is everything custom to me?
Yes — every training, nutrition, and protocol decision is tailored to your body, goals, and lifestyle. We collect data over time and adjust with precision — no cookie-cutter plans.
Do I have access to all coaches or just one?
You’ll work 1:1 with a lead coach for your personal transformation, but you also get access to the full Beyond Built team inside Slack, weekly calls, and live trainings. You’re not just getting coached — you’re stepping into our staff as if we were part of yours.
What results can I expect?
Our goal is to rebuild your body into a walking billboard for your brand: leaner, more muscular, and more magnetic than ever before. Every coach’s starting point is different, but if you execute, you will not only transform physically — you’ll create proof that directly upgrades the quality of clients you attract.
Do you help with client fulfilment and systems?
Yes. On top of your personal coaching, you’ll also get access to mentorship on client delivery, check-in systems, retention strategies, training/nutrition protocols and leadership. Everything we do for you, we show you how to replicate for your clients.
What mentorship support do I get beyond fitness?
You’ll train and check in like an athlete, but this isn’t about adding hours of busywork. It’s about removing decision fatigue, reclaiming energy, and redirecting that focus into your clients and business.
What makes me a good fit for your team?
Coaches who are curious, hungry, and willing to be coached. Not just coached, but pushed & told what they need to be told vs. handheld. If you want to embody the standard you expect from clients and you’re ready to lead with integrity you’ll thrive here.
What happens if I miss a check-in?
We’re not babysitters. If you miss, protocols don’t adjust and progress stalls. This is the same standard you should demand of your own clients. We hold you accountable so you can hold others accountable.
How do the check-ins work?
You’ll fill out a detailed form weekly. We use your biofeedback to refine protocols, but also to mentor you on how to apply the same systems to your clients. This isn’t just feedback for you — it’s education you can pass forward.
How much time should I expect to invest per week?
We make decisions based off your lifestyle and goals that make sense for you. We do not want you feeling overwhelmed. We want this process to be as enjoyable as possible for you. You don't need to give the efforts of an IFBB pro to see success with your health and fitness.